The National Partnership for Healthcare & Innovation (NPHI) is a coalition that brings together healthcare professionals, organizations, and thought leaders to drive innovation in healthcare, with a specific focus on improving the quality and accessibility of hospice and end-of-life care. NPHI sought a rebranding that would better reflect their commitment to progressive and compassionate healthcare solutions while also resonating with the sensitive nature of their work. As the lead designer on this project, I worked closely with our creative director, Fré Sonneveld, to guide the design process from research and brainstorming to final execution. In the early stages, our team conducted in-depth research and surveys around hospice, death, and dying to gain a deeper understanding of the emotional landscape, ensuring that our visual identity would be sensitive to the needs of NPHI’s target audience.
Requirements & Result
The goal was to create a fresh, innovative brand identity and toolkit that would modernize their visual presence while conveying trust, care, and forward-thinking solutions. Along with developing a set of detailed brand guidelines, I designed a full suite of branded materials, including templates for Google Docs, Google Slides, and other printed materials for organizational use. One of the key deliverables was the creation of a blueprint for the NPHI 2023 summit, which synthesized our research and survey findings into a comprehensive document. The rebrand successfully positioned NPHI as an innovative leader in the hospice and healthcare space, providing a cohesive, modern toolkit that can be easily adapted across multiple platforms to enhance their ability to engage with partners and stakeholders.
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