Design: Led redesigns in Figma and Adobe Creative Cloud for over 10 diverse client accounts, optimizing user flows and driving a 110% increase in engagement for a primary platform. Research & Strategy: Owned qualitative research, conducting user interviews and discovery testing to uncover core needs, synthesize insights, and define project direction. Stakeholder Facilitation: Facilitated cross-functional workshops with stakeholders to align user research with overarching brand strategy and product positioning. Data-Driven Design: Analyzed digital campaign metrics and Meta platform data to iteratively improve design assets, yielding an 80% spike in audience engagement. Growth & Campaign Visuals: Conceptualized cross-platform visuals for social and digital campaigns, generating over 4.9M impressions and boosting conversion rates.