Led redesign initiatives for digital platforms using Figma and Adobe XD, driving a 110% increase in user engagement. Developed refreshed brand guidelines and assets, ensuring design consistency and contributing to stronger campaign recognition. Partnered with the research team to conduct user testing and prototype validation, leading to an 80% increase in Facebook engagement. Produced static and motion graphics that improved newsletter open rates by 20% and boosted event ticket sales by 5%. Balanced creative direction with strategic insights, aligning design outcomes to brand goals and audience data.