Avow came to us wanting to understand how their brand showed up in the community and how they could more strongly make an impact with their community. After a workshop and research phase, the answer was clear: their identity was already recognizable, and a full rebrand wasn’t the right move. Instead, we refreshed what they had. I worked on this project alongside our team at Emergence Creative, building on the foundation of the existing brand and then extending that thinking into a redesigned website, created with the help of our web developer partners.
Requirements & Result
Our goal was to bring clarity and consistency to a brand people already knew and trusted, without losing what made it recognizable. We expanded their existing palette with tints and shades for more range, and drew from the burst in their logomark, leaning on lines and curved edges to shape the brand materials. The result was a new brandbook along with materials like business cards and badges, all created as a team effort.
That refreshed visual language carried into the website redesign. We started with research, case studies, SEO work, journey mapping, and personas, then moved into wireframes and styleguides. I created the desktop wireframes, along with guidance for tablet and mobile, which our web developer partners brought to life. The final site is more intuitive and cohesive, and it feels like a natural extension of the brand.
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