branding - winter 2020Meridian Arts Centre
As a part of a brand exercise, my work focused on creating a brand refresh with new brand guidelines for the meridian arts centre
This non-profit theatre has been a part of my community for as long as I can remember…
My project for the Meridian Arts Centre included:
★ a research paper
★ a new logo and brand elements
★ a complete corporate guideline pdf
The research document included a SWOT Analysis, an organization review and brief, a project statement, desired position, marketing message, target Market, creative strategy, and summary.
The research and peer feedback helped clarify and improve the elements of my brand guidelines to ensure I was being thorough and purposeful with my design.
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