Branding and layout Design - project length: 3 monthsNational Partnership for Healthcare & Innovation
As a member of the Emergence Creative team, I was brought on with our creative director Fré Sonneveld to help with a rebranding project for our client, the national partnership for healthcare and innovation (NPHI). In early brainstorming and discussion, our extended team completed research in various formats to gather common themes around hospice, death, and dying in order to better inform our designs.
As we proceeded, we kept in mind that we wanted to create a brand guideline as well as brand materials that were innovative and refreshing while keeping in mind the landscape and thoughts around hospice from our target audience.
Branding Guidelines
Over the next couple of weeks, my creative director and I began moodboarding and putting together concepts for the branding that I presented and refined based on client feedback. Together, we put accumulated all the comments and changes to create the brand based on the most favoured concept. Please see below for the finalized brand guidelines:
Branded Materials
Over the next few months, we refined the partner toolkit, brand guidelines and began created other branded materials. Some of the materials included templates for lined paper, for google slides and docs, note cards, and some other printed materials that are included below:
NPHI Blueprint
As the last step to the first phase of the rebrand, we were tasked to create a blueprint using all the research and survey findings. As the lead designer on this project, I collaborated with the copywriting and strategy team to put together this blueprint that would be distributed at the NPHI 2023 summit. The finalized blueprint can be reviewed below: