Hi I’m Paniz Adiban, a graphic designer based in Toronto, ON

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Learn more about me!

Learn more about me!

I strive to find creative solutions that not only look great but also have a positive impact.

I am a multidisciplinary designer with a bachelors from the YSDN design program. I'm a firm believer in the power of design to create positive change, and I'm particularly passionate about environmentally friendly design.

When I'm not designing, you can find me:

★ struggling to train my puppy

★ experimenting with new recipes in the kitchen

★ flipping through a new murder mystery novel

Thanks for stopping by my website, and feel free to get in touch if you have any questions or would like to work together on a project.

My Recent

Experience

  • 2022 - PRESENT

    Led redesign initiatives for digital platforms using Figma and Adobe XD, driving a 110% increase in user engagement.

    Developed refreshed brand guidelines and assets, ensuring design consistency and contributing to stronger campaign recognition.

    Partnered with the research team to conduct user testing and prototype validation, leading to an 80% increase in Facebook engagement.

    Produced static and motion graphics that improved newsletter open rates by 20% and boosted event ticket sales by 5%.

    Balanced creative direction with strategic insights, aligning design outcomes to brand goals and audience data.

  • 2021 - 2022

    Designed and produced digital and print assets during a major rebrand, including animated content using After Effects.

    Managed company website updates and SEO optimization, resulting in improved search visibility and online engagement.

    Overhauled print collateral—catalogs, brochures, spec sheets—to align with new brand identity and support sales initiatives.

    Designed product labels, flyers, and business cards to unify the visual language across departments.

  • 2017 - 2021

    Delivered brand identities, logos, and marketing collateral for clients in diverse industries.

    Developed custom design templates and collateral systems that enhanced clients’ professional and corporate presence.

    Collaborated directly with clients from concept through final delivery, maintaining long-term creative partnerships.

  • SUMMER 2020

    Created promotional content for sustainability campaigns, boosting community engagement across digital platforms.

    Updated website and marketing materials to support rebranding and improve visibility for social initiatives.